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Southern California Small Businesses Join Flavor Forces for Breast Cancer Awareness Month

Barons Market teams up with Modern Times for final Backroom Beer Pairing of the year in a speakeasy-style community gathering to benefit breast cancer awareness organizations.

Barons Market and Modern Times will bring Southern Californians a craft beer and gourmet food tasting during October’s Backroom Beer Pairing. While neighbors enjoy the most delectable combinations of food and beers on the back patios and stockrooms of Barons Market, they will simultaneously raise funds for local breast cancer organizations, Michelle’s Place and Susan G. Komen® San Diego. Community members can choose to attend one of eight store locations, including the newest store in Menifee.

“Modern Times beer is a staple in Southern Californian households, just like the delicious foods found inside any Barons Market location,” says Rachel Shemirani, senior vice president of Barons Market. “We see the brews from Modern Times fly off the shelves in our stores, and we knew this partnership was perfect for us to support Breast Cancer Awareness Month.” Barons Market transforms its stockrooms and loading docks into a food and brew speakeasy for a quarterly community event. At every Backroom Beer Pairing, the family-owned market donates 100% of the proceeds to local organizations—this time to Michelle's Place and Susan G. Komen® San Diego for Breast Cancer Awareness Month. Since its inception, Barons Market’s Backroom Beer Pairing has raised over $100,000 for local organizations.


  • Orderville IPA with Goat Cheese Mascarpone Crostini

  • Fruitlands Gose with Mediterranean Wraps

  • Space Ways IPA with Chile Verde Pork Tacos

  • Black House Stout with Dark Chocolate Cheesecake

"In addition to being frequent lunch patrons of Barons, we're also big fans of their commitment and contributions to Southern California—a birthplace that both of our businesses share,” says Phil MacNitt, director of sales and marketing at Modern Times Beer. “We couldn't be more pleased to be working with them on this upcoming pairing, and to be supporting such a great cause."

Additional details and contact:

Organization: Barons Market

Date/ time: Wednesday, October 16 from 6 to 8 p.m.

Location: All eight Barons Market locations (including Menifee, the newest location)

Tickets: $15, available here: baronsmarket.com/baronsdoesbeer/

Interviews available: Rachel Shemirani, Barons Market senior vice president – contact Shannon Sneade, Shannon@gomixte.com, 702-540-8108

### BARONS MARKET carries a terrific selection of organic, natural and specialty food at rock bottom prices. Voted Outstanding Multi-store by Progressive Grocer, Barons is passionate about value and enthusiastic about passing great deals on to you. Simply good food…simply good prices. http://www.baronsmarket.com